Head of Video Marketing
Company: Apple Inc.
Location: Culver City
Posted on: October 21, 2024
Job Description:
The people here at Apple don't just build products - they craft
the kind of wonder that has revolutionized entire industries! It's
the diversity of those people, their backgrounds and their ideas
that inspires the innovation that runs through everything we do,
from amazing technology to industry-leading services and customer
experiences. We invite you to join us in this journey. Come and
join the Global Video team, responsible for the Apple TV app,
including Apple TV+, transactional movies and TV, native channels
and federated video apps. We are paving the way for the future of
entertainment and have set new standards in streaming with Apple
TV+. Our team is responsible for Apple's video business, driving
overall revenue as well as subscriber growth for Apple TV+,
curating and managing the app experience, programming and
editorializing while striving to acquire, engage and retain
subscribers for Apple TV+ and our partners.DescriptionAs the Head
of Video Marketing and Go to Market Planning, you will be
responsible for strategic planning and execution of off platform
marketing initiatives and TV+ approach in markets. You will lead a
team responsible for planning, development and execution of
campaigns across Apple TV+ go-to-market planning, partner trade
marketing, 3P studio marketing and Apple TV app campaigns.
Responsibilities will include but are not limited to:
- Apple TV+ Go-To-Market Planning: Align with TV+ content
marketing, paid media & development teams to align approach to
business objectives. Drive holistic go to market plan across
marketing, distribution, creative and the business, overseeing
prioritization and deployment to ensure greatest impact with a
holistic and coordinated approach.
- Apple TV app: Marketing planning, strategy & campaign execution
including budgeting, KPIs, targeting, cross-functional briefing
across Apple paid & owned channels for cross-content campaigns &
emerging channels.
- 3rd party Living Room: Manage the budget and approach for paid
media on Connected Devices. Work with the media team for execution
and with partner marketing to ensure a coordinated strategy with
earned media.
- Trade Marketing: Development of partner marketing tools,
creative assets, pitch decks & events that will generate excitement
for Apple TV+. Manage the budget and approach for trade marketing.
Work with relevant teams to drive the LOB partner approach,
briefing and overseeing relevant creative needed.
- 3P Studio Marketing: Maximize studio partner marketing value
for the transactional (EST/VOD) and channels business.
- Be the "voice" of Video business across the larger marketing
organization; excite and inspire internal teams to rally around a
unified vision.
- Provide & present timely updates to senior leadership on
campaign status, key learnings and performance metrics.
- Inspire, lead and grow a team of highly skilled video marketing
strategists.Minimum Qualifications
- 15+ years of relevant film & TV consumer marketing experience
in the video streaming space in a subscription marketing or service
marketing capacity.
- Experience in launching and managing full funnel integrated
marketing campaigns, in partnership with multiple external and
internal stakeholders.Preferred Qualifications
- A strong record of designing and delivering efficient
performance driven campaigns.
- Strong presentation skills and experience crafting
presentations for senior leadership.
- Highly strategic and analytical, data-driven approach to
recommendations and problem-solving.
- Deep industry knowledge across global markets of media &
entertainment, and a keen observer of industry trends.
- MBA preferred.Apple is an equal opportunity employer that is
committed to inclusion and diversity. We take affirmative action to
ensure equal opportunity for all applicants without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, disability, Veteran status, or other legally protected
characteristics. Learn more about your EEO rights as an
applicant.
#J-18808-Ljbffr
Keywords: Apple Inc., Rosemead , Head of Video Marketing, Advertising , Culver City, California
Didn't find what you're looking for? Search again!
Loading more jobs...